Senior Manager – Marketing

SUMMARY OF POSITION

To lead the development and execution of marketing strategies that drive revenue growth, strengthen brand equity, and enhance customer engagement, while ensuring alignment with Group Marketing standards, governance, and strategic priorities.

KEY JOB RESPONSIBILITIES

Strategic Marketing Leadership

  • Develop and execute the annual marketing strategy and plan aligned with business objectives and Group Marketing framework.
  • Translate business goals into clear commercial marketing initiatives (customer acquisition, retention, product growth).
  • Ensure alignment with Group brand positioning, values, and visual identity.

Revenue & Growth Delivery

  • Drive top-line growth through effective marketing campaigns, promotions, and customer strategies.
  • Partner with Sales/Business teams to support pipeline development, conversion, and market expansion.
  • Identify new market opportunities, segments, and channels for growth.

Brand & Communications Management

  • Build and protect brand equity and reputation across all touchpoints.
  • Ensure consistent messaging across advertising, digital platforms, PR, and in-market activations.
  • Lead product launches, campaigns, and corporate communications initiatives.

Customer & Market Insight

  • Develop a deep understanding of customer needs, behaviours, and journeys.
  • Utilize research and data to inform strategy, segmentation, and targeting.
  • Monitor competitor activity and market trends to inform decision-making.
  • Identify emerging market trends, customer behaviours, and competitive opportunities, and recommend marketing initiatives that support the Bank’s strategic objectives and enhance customer engagement.

Digital & Channel Management

  • Lead digital marketing efforts including social media, performance marketing, CRM, and online platforms.
  • Optimize customer engagement across physical and digital channels.
  • Drive adoption of digital tools and platforms to improve customer experience and efficiency.

Campaign Planning & Execution

  • Oversee the development and execution of integrated marketing campaigns.
  • Ensure campaigns are delivered on time, within budget, and to quality standards.
  • Drive innovation in campaign design and execution.

Performance Management & Analytics

  • Define and track marketing KPIs (ROI, customer acquisition, engagement, conversion, brand metrics).
  • Use data and insights to continuously optimize marketing effectiveness.
  • Provide regular performance reports to business leadership and Group Marketing.

Stakeholder & Agency Management

  • Collaborate with internal stakeholders (Sales, Operations, Finance, HR) to ensure alignment and execution.
  • Serve as the link between the business and Group Marketing, ensuring adherence to governance and shared services.
  • Manage third-party agencies (advertising, digital, media, PR), ensuring clear briefs, strong execution, and measurable ROI.
  • Evaluate agency performance and manage budgets effectively.
  • Support internal communication and culture initiatives aligned with organisational values

People Leadership

  • Accountable for team performance, engagement, and retention, ensuring alignment to business objectives.
  • Drive capability development, succession planning, coaching, and leadership development within the Marketing function.

Budget & Resource Management

  • Develop and manage the marketing budget, ensuring optimal allocation of resources.
  • Track spend and ensure strong return on investment.
  • Identify efficiencies and cost-saving opportunities.

Governance & Compliance

  • Ensure compliance with banking regulations, Group brand standards, policies, and approval processes.
  • Uphold customer confidentiality and data protection standards in all marketing activities.
  • Adhere to industry regulations (e.g., banking compliance, advertising standards, safety regulations in energy/automotive).
  • Maintain strong risk awareness in all marketing activities. Proactively identify and manage reputational risk, ensuring all communications protect the company’s brand and public trust.
  • Ensure marketing risks are identified, assessed, monitored and reported in accordance with the Bank’s Enterprise Risk Management Framework.

KNOWLEDGE AND SKILLS REQUIREMENTS

  • Bachelor’s Degree in Marketing, Business Administration, Communications, or a related discipline.
  • Minimum of six (6) to ten (10) years’ progressively responsible marketing experience across relevant industries.
  • Minimum of five (5) years’ management experience leading high-performing teams and crossfunctional initiatives.
  • Demonstrated experience leading integrated marketing campaigns.
  • Strong understanding of digital marketing, analytics, and customer insights.

Desirable Qualification & Experience

  • Master’s Degree in Marketing, Business Administration, Communications or related discipline.
  • Professional marketing qualification (e.g. CIM, AMA or equivalent).
  • Experience within banking, financial services or another highly regulated industry would be an asset

REMUNERATION

Only suitable applicants will be acknowledged

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